The purpose of the minitrack is to attract research on the innovation, design, development, management, and use of digital services and the digitalization of services. The key drivers in this area of research are the multiplying technological opportunities for digital services, such as ubiquitous connectivity, artificial intelligence, wearable devices, cyber-physical systems, Internet of Things (IoT), virtual/augmented reality, web3, and so on. The minitrack provides a discussion forum for researchers interested in theoretical and practical problems related to such services (Huang & Rust, 2013; Lusch & Nambisan, 2015).