The rapid integration of Generative Artificial Intelligence (GenAI) into Software
Engineering (SE) transforms how software is designed, developed, and maintained,
introducing significant managerial challenges. This study examines these emerging
challenges and proposes strategic actions for managing SE in the future. We provide an
overview of the current GenAI development within SE and analyze its implications across
three critical pillars: People, Process, and Technology. Our findings indicate that GenAI
introduces a dynamic complexity to these elements, demanding a combined managerial
approach. We propose six strategic actions essential for shaping the future of SE practice.
This study aims to help practitioners make strategic decisions regarding GenAI
implementation and offers researchers insights into past findings and opportunities for
further investigation.