Journal article
Accelerating Customer Integration into Innovation Processes using Pico Jobs
Publication Details
Authors: | Blohm, I.; Leimeister, J.; Krcmar, H.; Fischer, J. |
Publication year: | 2011 |
Journal: | International Journal of Technology Marketing |
Pages range : | 130-147 |
Book title: | International Journal of Technology Marketing |
Volume number: | 6 |
Issue number: | 2 |
ISSN: | 1741-878X |
eISSN: | 1741-8798 |
Abstract
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Keywords
customer, innovation micro-tasks itegpub innovation, integration innovation Pico, intelligence pub, jml collaboration workshops, Jobs crowdsourcing MTurk open, management collective, management R&D
