Conference proceedings article
Mobile customer integration: A smartphone application prototype for conducting mobile conjoint studies
Publication Details
Authors: | Eckjans, D.; Fähling, J.; Leimeister, J.; Krcmar, H. |
Editor: | MWC |
Publisher: | Guerrero, Juan E. |
Place: | Como, Italy |
Publication year: | 2011 |
Pages range : | Paper 14 |
Book title: | International Conference on Mobile Business Mobile Internet: a new paradigm in a new value network |
Keywords
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