Conference proceedings article
FC Bayern München Goes Social – The Value of Social Media for Professional Sports Clubs
Publication Details
Authors: | Wulf, J.; Söllner, M.; Leimeister, J.; Brenner, W. |
Editor: | AIS |
Publisher: | AIS Electronic Library |
Place: | Münster, Germany |
Publication year: | 2015 |
Pages range : | TBD |
Book title: | 23rd European Conference on Information Systems (ECIS 2015) |
DOI-Link der Erstveröffentlichung: |
Keywords
Creation Social, jml Social, Management pub, Marketing Value, Media Content, msö
, Provisioning itegpub Sport, pub
