Conference proceedings article
Remarks on the Behavioristic Analysis of Competitive Reactions
Publication Details
Authors: | Wagner, R. |
Editor: | Wagner, Udo; Hildebrandt, Lutz |
Publisher: | -- |
Place: | Vienna |
Publication year: | 1999 |
Pages range : | TBD |
Book title: | Workshop on Operations Reseach in Marketing |
Keywords
marketing-mix, scanner data, speech, Wettbewerbsinteraktionen und Competitive Intelligence competitive reaction contributed talk
