Impact of Direct Marketing Activities on Company Reputation Transfer Success: Empirical Evidence from Five Different Cultures - Research Information System | University of Kassel

Bericht einer Institution, Forschungsbericht, Working Paper

Impact of Direct Marketing Activities on Company Reputation Transfer Success: Empirical Evidence from Five Different Cultures

Publication Details

Authors:

Falkenreck, C.; Wagner, R.

Place:

Universität Kassel

Publication year:

2008

Pages range :

TBD

Keywords

Marketing-Interaktionen in verschiedenen Kulturen, working-paper

Authors/Editors