Conference proceedings article
Are Odd Prices Meaningful Price Thresholds? An Investigation by Generalised Cross Validation
Publication Details
Authors: | Wagner, R. |
Editor: | Saren M, Wilson A |
Publisher: | EMAC |
Place: | Glasgow |
Publication year: | 2003 |
Pages range : | TBD |
Book title: | Marketing: Responsible and Relevant? Proceedings of the 32nd EMAC Conference |
Keywords
proceedings, Quantitative Methoden der Marketingforschung
