Conference proceedings article
Classifying Contemporary Marketing Practices
Publication Details
Authors: | Wagner, R. |
Editor: | Preisach C, Burkhardt H, Schmidt-Thieme L, Decker R |
Publisher: | Springer |
Place: | Berlin |
Publication year: | 2008 |
Pages range : | 489 - 496 |
Book title: | Data Analysis, Machine Learning, and Applications |
Keywords
Marketing-Interaktionen in verschiedenen Kulturen, proceedings