Contribution in edited book
A Review of Brand Love: Conceptual Considerations and Their Relevance for Business
Publication Details
Authors: | Schlobohm, S.; Zulauf, K.; Wagner, R. |
Editor: | Obal, M.W.; Krey, N.; Bushardt, C. |
Publisher: | Springer |
Place: | Berlin |
Publication year: | 2016 |
Pages range : | 343-348 |
Book title: | Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era |
Title of series: | Developments in Marketing Science |
Number of pages: | 6 |
