Contribution in edited book
Marketing-Informationsysteme (MAIS)
Publication Details
Authors: | Decker, R.; Wagner, R. |
Editor: | Diller, H. |
Edition name or number: | 2 |
Publisher: | Vahlen |
Place: | München |
Publication year: | 2001 |
Pages range : | 982 - 984 |
Book title: | Vahlens großes Marketing-Lexikon |
Keywords
contributions, Quantitative Methoden der Marketingforschung
