Contribution in edited book
Ingredient Branding und Dialogmarketing
Publication Details
Authors: | Mann, A. |
Editor: | Mattmüller, Roland; Michael, Bernd M.; Tunder, Ralph |
Publisher: | München |
Place: | Oldenbourg |
Publication year: | 2009 |
Pages range : | 384-414 |
Book title: | Aufbruch. Ingredient Branding schafft Werte |
ISBN: | 978-3-486-84458-0 |
