Conference proceedings article
Targeting Key Influentials for Direct Marketing Activities in Social Networks: Methodical Progress and an Application
Publication Details
Authors: | Klaus, M.; Schwerdtfeger, J.; Wagner, R. |
Editor: | Ballantine P, Finsterwalder J |
Publisher: | Department of Management, University of Canterbury |
Place: | Christchurch (New Zealand) |
Publication year: | 2010 |
Pages range : | TBD |
Book title: | Proceedings of Australia & New Zealand Marketing Academy 2010 Conference |
URN / URL: |
Keywords
proceedings
