Conference proceedings article
Hierarchical Bayes Approach for Analyzing the Impact of Labeling on the Country of Origin Effect.
Publication Details
Authors: | Zulauf, K.; Oswald, A.; Wagner, R. |
Editor: | Karaosmanoğlu, Elif; Banu Elmadağ Baş, A. |
Publisher: | EMAC |
Place: | Istanbul |
Publication year: | 2013 |
Pages range : | TBD |
Book title: | Proceedings of the 42nd EMAC Conference, Lost in Translation: Marketing in an Interconnected World. |
