Journal article

Identifying Patterns of Customer Response to Price Endings



Publication Details
Authors:
Wagner, R.; Beinke, S.

Publication year:
2006
Journal:
Journal of Product and Brand Management
Pages range :
341-351
Volume number:
15
ISSN:
1061-0421
eISSN:
2054-1643
DOI-Link der Erstveröffentlichung:




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Research Areas


Last updated on 2025-23-06 at 17:36