Journal article
Identifying Patterns of Customer Response to Price Endings
Publication Details
Authors: | Wagner, R.; Beinke, S. |
Publication year: | 2006 |
Journal: | Journal of Product and Brand Management |
Pages range : | 341-351 |
Volume number: | 15 |
ISSN: | 1061-0421 |
eISSN: | 2054-1643 |
DOI-Link der Erstveröffentlichung: |