Conference proceedings article
Cultural Differences in Customer Churn- Lessons from Western and Eastern B-2-B Health Care Markets
Publication Details
Authors: | Falkenreck, C.; Wagner, R. |
Editor: | Diamantopoulos, Adamantios; Schlegelmilch, Bodo B.; Wagner, Udo |
Publisher: | European Marketing Academy (EMAC) |
Place: | Wien |
Publication year: | 2015 |
Pages range : | 1-7 |
Book title: | Convergence and Divergence in the New Europe: Marketing Challenges and Issues, Proceedings of the 6th EMAC Regional Conference, Marketing Theory Challenges in Emerging Markets |
Number of pages: | 8 |
