Conference proceedings article
Do Customer Club Memberships Really Enhance Reputation, Customer Satisfaction and Loyalty in B-to-B Relationships?
Publication Details
Authors: | Falkenreck, C.; Wagner, R. |
Editor: | EMAC |
Publisher: | TBD |
Place: | Istanbul |
Publication year: | 2013 |
Pages range : | TBD |
Book title: | Proceedings of the 42nd EMAC Conference, Lost in Translation: Marketing in an Interconnected World |
