Conference proceedings article
Measurement Equivalence in Cross-Cultural-Research: The Case of Formative Measurement Models
Publication Details
Authors: | Wagner, R.; Wetzels, M.; Winklhofer, H. |
Editor: | Troilo, G. |
Publisher: | European Marketing Academy |
Place: | Milan |
Publication year: | 2005 |
Pages range : | TBD |
Book title: | Rejuvenating Marketing: Contamination, Innovation, Integration: Proceedings of the 34th EMAC Conference |
Keywords
proceedings, Quantitative Methoden der Marketingforschung
