Contribution in edited book
Brands and Branding in the Non-Profit Sector - Theoretical Overview and Discussion
Publication Details
Authors: | Larsen, F.; Wagner, R.; Hartmann, A. |
Editor: | Smyczek, Slawomir; Matysiewicz, Justina |
Publisher: | Publishing House of the University of Economics in Katowice |
Place: | Katowice |
Publication year: | 2015 |
Pages range : | 189-200 |
Book title: | Social Exclusions in Europe - Marketing Perspective |
