Conference proceedings article
Post-crises response strategies: a combined model to manage brand crises
Publication Details
Authors: | Tamanini, C.; Wagner, R. |
Editor: | Pînzaru, F.; Zbuchea, A.; Brătianu, C.; Vătămănescu, E.M.; Mitan, A. |
Publisher: | Strategica SNSPA |
Place: | Bucharest |
Publishing status: | Accepted for publication |
Book title: | Proceedings of the Strategica Conference 2017 Shift! Major challenges of today’s economy. |
ISBN: | 978-606-749-269-9 |
