Journal article
The Impact of Perceived Innovativeness on Maintaining a Buyer-Seller Relationship in Health Care Markets: A Cross-Cultural Study
Publication Details
Authors: | Falkenreck, C.; Wagner, R. |
Publication year: | 2011 |
Journal: | Journal of Marketing Management |
Pages range : | 225-242 |
Volume number: | 27 |
ISSN: | 0267-257X |
eISSN: | 1472-1376 |
DOI-Link der Erstveröffentlichung: |
