Conference proceedings article
Classification in Marketing Science
Publication Details
Authors: | Scholz, S.; Wagner, R. |
Editor: | Okada A, Imaizumi T, Bock H, Gaul W |
Publisher: | Springer |
Place: | Berlin |
Publication year: | 2009 |
Pages range : | 99 - 106 |
Book title: | Cooperation in Classification and Data Analysis |
Keywords
bi-secting, classification, k-means, proceedings, Quantitative Methoden der Marketingforschung, segmentation, text mining
