Contribution in edited book
Direktmarketing-Controlling
Publication Details
Authors: | Mann, A. |
Editor: | Zerres, Christopher; Zerres, Michael P. |
Edition name or number: | 3 |
Publisher: | Springer |
Place: | Berlin |
Publication year: | 2006 |
Pages range : | 345-374 |
Book title: | Handbuch Marketing-Controlling |
ISBN: | 9783540280156 |
