Contribution in edited book
Marketing
Publication Details
Authors: | Decker, R.; Wagner, R. |
Editor: | Becker FG |
Publisher: | Springer |
Place: | Berlin |
Publication year: | 2006 |
Pages range : | 163-199 |
Book title: | Einführung in die Betriebswirtschaftslehre |
Keywords
contributions, Quantitative Methoden der Marketingforschung
