Contribution in edited book
Synergy City: How Times Square and Celebration are Integrated into Disney's Marketing Cycle
Publication Details
Authors: | Roost, F. |
Editor: | Budd, Mike |
Publisher: | Wesleyan Univ. Press |
Place: | Middletown Conn. |
Publication year: | 2005 |
Pages range : | 261-298 |
Book title: | Rethinking Disney |
ISBN: | 0-8195-6790-6 |
