Contribution in edited book
Dialogmarketing und Innovationsmanagement
Publication Details
Authors: | Mann, A. |
Editor: | Gleich, Ronald; Russo, Peter |
Publisher: | Münster |
Place: | Lit |
Publication year: | 2010 |
Pages range : | 19-39 |
Book title: | Perspektiven des Innovationsmanagements 2009 - Innovationsmanagement und Entrepreneurship |
ISBN: | 978-3-643-10303-1 |
