Journal article
Business Strategy at the Base of the Pyramid
Publication Details
Authors: | Schrader, C.; Freimann, J.; Seuring, S. |
Publication year: | 2012 |
Journal: | Business Strategy and the Environment |
Pages range : | 281-298 |
Volume number: | 21 |
Start page: | 281 |
End page: | 298 |
ISSN: | 0964-4733 |
eISSN: | 1099-0836 |
DOI-Link der Erstveröffentlichung: |
Keywords
base of the pyramid, multi-case study research, multi-national companies, strategic management, strategy process
