Contribution in edited book

The Notion of Branding in the Higher Education Sector: The Case of Hong Kong



Publication Details
Authors:
Lam, Q.; Tang, H.
Editor:
Papadimitriou, Antigoni
Publisher:
Palgrave Macmillan
Place:
Cham, Switzerland

Publication year:
2018
Pages range :
159--179
Book title:
Competition in Higher Education Branding and Marketing
ISBN:
978-3-319-58527-7
DOI-Link der Erstveröffentlichung:



Last updated on 2022-20-04 at 14:52