Journal article
Active innovation resistance: An empirical study on functional and psychological barriers to innovation adoption in different contexts
Publication Details
Authors: | Joachim, V.; Spieth, P.; Heidenreich, S. |
Publication year: | 2018 |
Journal: | Industrial Marketing Management |
Pages range : | 95-107 |
Volume number: | 71 |
ISSN: | 0019-8501 |
DOI-Link der Erstveröffentlichung: |
