Contribution in edited book
Direktmarketing-Controlling
Publication Details
Authors: | Mann, A. |
Editor: | Zerres, Christopher |
Publisher: | Springer Fachmedien |
Place: | Wiesbaden |
Publication year: | 2017 |
Pages range : | 207-237 |
Book title: | Handbuch Marketing-Controlling. Grundlagen - Methoden - Umsetzung |
ISBN: | 9783662504055 |
