Contribution in edited book
The base of the pyramid markets in affluent countries: Opportunities and challenges
Publication Details
Authors: | Gold, S.; Bichler-Riedl, W. |
Editor: | Arnold, Marlen Gabriele; Muthuri, Judy N.; Rueda, Ximena; Gold, Stefan |
Publisher: | Routledge |
Place: | New York |
Publication year: | 2021 |
Pages range : | 3-30 |
Book title: | Base of the Pyramid Markets in Affluent Countries |
