Base of the Pyramid Markets in Asia: Innovation and Challenges to Sustainability (Innovation and Sustainability in Base of the Pyramid Markets) - Research Information System | University of Kassel

Edited book

Base of the Pyramid Markets in Asia: Innovation and Challenges to Sustainability (Innovation and Sustainability in Base of the Pyramid Markets)

Publication Details

Authors:

Arnold, M.; Gold, S.; Muthuri, J.

Editor:

Arnold, MarlenGabriele; Gold, Stefan; Muthuri, JudyN.

Edition name or number:

First Edition

Publisher:

Routledge

Place:

New York

Publication year:

2020

Title of series:

Innovation and sustainability in base of the pyramid markets

ISBN:

978-1138389137

DOI-Link der Erstveröffentlichung:

http://dx.doi.org/10.4324/9780429424151

URN / URL:

https://www.taylorfrancis.com/books/9780429424151

Abstract

Part I. BOP markets -- Part II. Drivers and barriers of BOP markets -- Part III. Roles, cooperation, and structure in BOP markets -- Part IV. Design, integration, innovation, and change of BOP markets.