Edited book
Base of the pyramid markets in Africa: Innovation and challenges to sustainability
Publication Details
Authors: | Muthuri, J.; Arnold, M.; Gold, S.; Rueda, X. |
Editor: | Muthuri, JudyN.; Arnold, MarlenGabriele; Gold, Stefan; Rueda, Ximena |
Publisher: | Routledge |
Place: | Abingdon, Oxon and New York, NY |
Publication year: | 2021 |
Title of series: | Innovation and sustainability in base of the pyramid markets |
ISBN: | 978-1138389113 |
