Edited book
Base of the pyramid markets in Latin America: Innovation and challenges to sustainability
Publication Details
Authors: | Rueda, X.; Arnold, M.; Muthuri, J.; Gold, S. |
Editor: | Rueda, Ximena; Arnold, MarlenGabriele; Muthuri, JudyN.; Gold, Stefan |
Publisher: | Routledge |
Place: | Abingdon, Oxon and New York, NY |
Publication year: | 2022 |
Title of series: | Innovation and sustainability in base of the pyramid markets |
ISBN: | 9781138389120 |
