Journal article

How Companies Can Benefit from Interlinking External Crowds and Internal Employees



Publication Details
Authors:
Mrass, V.; Peters, C.; Leimeister, J.
Publisher:
Kelley School of Business

Publication year:
2021
Journal:
MIS Quarterly Executive
Pages range :
17-38
Volume number:
20
Issue number:
1
ISSN:
1540-1960
DOI-Link der Erstveröffentlichung:
Languages:
English


Abstract

Based on insights from an engineering design project conducted by Airbus and Local Motors, we describe how companies can leverage hybrid working by interlinking external crowds and internal employees, to increase the agility, quality and speed of product development. We identify the benefits and risks of hybrid working and describe the different ways of interlinking external crowds and internal employees. Finally, we provide recommendations for company executives who want to explore the use of hybrid working.



Authors/Editors

Last updated on 2023-27-12 at 12:37