Univ.-Prof. Ralf Wagner - Forschungsinformationssystem | Universität Kassel - CONVERIS Forschungsinformationsystem

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Prof. Dr. Ralf Wagner

Forschungsfelder

Auszeichnungen

2006	Emerald Literati Network Highly Commended Award "An Internet-Based Approach to Environmental Scanning in Marketing Planning" Marketing Intelligence and Planning, Vol 23, No. 2, 2005.

Mitgliedschaften und hochschulexterne Funktionen

02/2014 - 09/2017	Marketing Communication Innovativeness of European Entrepreneurs (MARCIEE) A Stratigic parnership of 10 European Universities in the Erasmus+ Framework Coordinator in Chief
01/2014 - 01/2014	8. Deutscher Dialogmarketing-Kongress: Big Data – Business, Challenges & Best Practice Universität Münster Veranstalter
10/2010 - 09/2011	33rd INFORMS Marketing Science Conference Track Chair SIG Negotiation Analysis
08/2010 - 07/2015	OR Spectrum: Quantitative Approaches in Management Area Editor: Marketing
01/2010 - 10/2010	34th Annual Conference of the German Classification Society Track Chair: Marketing

Projektleitung

01/2015 - 12/2017	Marketing Communication Innovativeness of European Entrepreneurs (Koordinationsmittel)
12/2014 - 08/2016	Marketing Communication Innovativeness of European Entrepreneurs
06/2006 - 10/2006	Dialogmarketing in Italien und Deutschland im Vergleich

Publikationen

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2005	Decker, R., Scholz, S., Wagner, R., 2005. Mining Consumption and Nutrition Patterns for Marketing Communication, in: Zani S, C.A. (Hrsg.), Classification and Data Analysis 2005. Parma, S. 91 – 94.
2005	Wagner, R., 2005. Mining Promising Qualification Patterns, in: Baier, D., Wernecke, K. (Hrsg.), Innovations in Classification, Data Science, and Information Systems. Springer, Berlin, S. 249–256.
2005	Wagner, R., Scholz, S., Decker, R., 2005. The Number of Clusters in Market Segmentation, in: Baier, D., Decker, R., Schmidt-Thieme, L. (Hrsg.), Data Analysis and Decision Support. Springer, Berlin, S. 157–176.
2005	Wagner, R., Scholz, S., 2005. The Quality of Prior Information Structure in Business Planning. An Experiment in Environmental Scanning, in: Fleuren, H., D. den Hertog, P. Kort (Hrsg.), Operations Research Proceedings 2004. Springer, Berlin, S. 238–245.
2004	Wagner, R., 2004. Contemporary Marketing Practices in Russia. https://doi.org/10.1108/03090560510572089
2004	Decker, R., Wagner, R., Scholz, S., 2004. Environmental Scanning in Marketing Planning - An Internet-Based Approach.
2004	Wagner, R., Beinke, K.-S., 2004. Identifying Patterns of Consumer Response to Price Endings, in: Estelami H, M.S. (Hrsg.), Proceedings of the 2004 Fordham University Behavioral Pricing Conference. New York, S. 94 – 107.
2004	Wagner, R., 2004. Kundenmanagement in wachsenden Märkten, in: Decker, R., Wartenberg, F. (Hrsg.), Vertriebs- und Kundenmanagement: Marketingmethoden im Einsatz. Eul, Lohmar, S. 231–253.
2004	Wagner, R., 2004. Marketing in Transition Economies: Lessons Learned from Russia, in: Paterson, J., Fraser, I.S. (Hrsg.), Proceedings of the International Conference on Business Capacity Development and Economic Regeneration. University of Abertay, Dundee, S. TBD.
2004	Wagner, R., 2004. Mining Promising Qualification Patterns.

Vorträge

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09/2019	the stained balance between ubiquity and exclusivity for different levels of luxury Luxury Brands Conference, Tokyo
08/2019	'The Role of Dark Side Characteristics in B2B and B2G Buyer-Manufacturer Relationships—An Empirical Study of European Cases' IMP annual conference, Paris
08/2019	The Role of Dark Side Characteristics in B2B and B2G Buyer-Manufacturer Relationships—An Empirical Study of European Cases , Paris
05/2019	Dark Side Characteristics in B2B and B2G Buyer-Manufacturer Relationships—An Empirical Study of European Cases 48th EMAC, Hamburg
05/2019	Service-Dominant Logic in the Digital Age - Are Actors still Co-Designers and Creators of Value? 48th EMAC Annual Conference, Hamburg
09/2018	How to ruin Buyer-Manufacturer Relationships - Evaluating and Comparing the Drivers of Customer Dissatisfaction in B-to-B and B-to-G Relationships IMP annual conference, Marseille
07/2018	B-to-B relationships and co-creation of value in the digital age - Quo vadis? Global Marketing Conference, Tokyo
06/2018	Supply chain relationship quality and performance - A buyer and supplier perspective Nordic Logistic Research Network (NOFOMA), Kolding
12/2017	Contemporary Disposal Practices of the Poorest – A Cross-Cultural Research Project 17th Cross Cultural Research Conference, Hawaii
12/2017	Religious Impacts on Disposal Behavior: Does Religion Influence People’s Disposal Behavior? 17th Cross Cultural Research Conference, Hawaii

Weitere Forschungsaktivitäten

2019	Applications of Statistical Methods in Airline Ancillary Pricing and Revenue Management Gutachtertätigkeit
2017	(Sustainable) Supply Chain Management in Base of the Pyramid Gutachtertätigkeit
2015	Determinanten der Rückkehrintention inaktiver Privat-Geldspender: Konzeptionelle Grundlagen und empirische Befunde Gutachtertätigkeit
2010	Herausgeber der Schriftenreihe "DMCC Working Papers" Herausgebertätigkeit