Beitrag in einem Tagungsband
Customer Integration in New Product Development: A Literature Review Concerning the Appropriateness of Different Customer Integration Methods to Attain Customer Knowledge
Details zur Publikation
Autor(inn)en: | Bretschneider, U. |
Herausgeber: | Pries-Heje, Jan; Chiasson, Mike; Wareham, Jonathan; Busquets, Xavier; Valor, Josep; and Seiber, Sandra |
Publikationsjahr: | 2012 |
Seitenbereich: | TBD |
Buchtitel: | Proceedings 20th European Conference on Information Systems (ECIS 2012) |
