Conference proceedings article

Customer Integration in New Product Development: A Literature Review Concerning the Appropriateness of Different Customer Integration Methods to Attain Customer Knowledge



Publication Details
Authors:
Bretschneider, U.
Editor:
Pries-Heje, Jan; Chiasson, Mike; Wareham, Jonathan; Busquets, Xavier; Valor, Josep; and Seiber, Sandra

Publication year:
2012
Pages range :
TBD
Book title:
Proceedings 20th European Conference on Information Systems (ECIS 2012)



Last updated on 2022-20-04 at 14:17