Beitrag in einem Tagungsband
Impact of Direct Marketing Activities on Company Reputation Transfer Success: Empirical Evidence from Five Different Cultures
Details zur Publikation
Autor(inn)en: | Falkenreck, C.; Wagner, R. |
Herausgeber: | . |
Verlagsort / Veröffentlichungsort: | Beijing |
Publikationsjahr: | 2008 |
Seitenbereich: | TBD |
Buchtitel: | Proceedings of the 12th International Conference on Corporate Reputation, Brand Identity, and Competitiveness |
Schlagwörter
B-to-B markets, causal relationships, corporate reputation, cultural systems, customer satisfaction, Hofstede's scores, national culture, proceedings, reputation transfer, structural model of reputation transfer
