Conference proceedings article
Impact of Direct Marketing Activities on Company Reputation Transfer Success: Empirical Evidence from Five Different Cultures
Publication Details
Authors: | Falkenreck, C.; Wagner, R. |
Editor: | . |
Place: | Beijing |
Publication year: | 2008 |
Pages range : | TBD |
Book title: | Proceedings of the 12th International Conference on Corporate Reputation, Brand Identity, and Competitiveness |
Keywords
B-to-B markets, causal relationships, corporate reputation, cultural systems, customer satisfaction, Hofstede's scores, national culture, proceedings, reputation transfer, structural model of reputation transfer
