Sammelband/Herausgeberschrift
Base of the Pyramid Markets in Asia: Innovation and Challenges to Sustainability (Innovation and Sustainability in Base of the Pyramid Markets)
Details zur Publikation
Autor(inn)en: | Arnold, M.; Gold, S.; Muthuri, J. |
Herausgeber: | Arnold, MarlenGabriele; Gold, Stefan; Muthuri, JudyN. |
Auflage: | First Edition |
Verlag: | Routledge |
Verlagsort / Veröffentlichungsort: | New York |
Publikationsjahr: | 2020 |
Titel der Buchreihe: | Innovation and sustainability in base of the pyramid markets |
ISBN: | 978-1138389137 |
DOI-Link der Erstveröffentlichung: |
Zusammenfassung, Abstract
Part I. BOP markets -- Part II. Drivers and barriers of BOP markets -- Part III. Roles, cooperation, and structure in BOP markets -- Part IV. Design, integration, innovation, and change of BOP markets.
Part I. BOP markets -- Part II. Drivers and barriers of BOP markets -- Part III. Roles, cooperation, and structure in BOP markets -- Part IV. Design, integration, innovation, and change of BOP markets.
