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How Companies Can Benefit from Interlinking External Crowds and Internal Employees



Details zur Publikation
Autor(inn)en:
Mrass, V.; Peters, C.; Leimeister, J.
Verlag:
Kelley School of Business

Publikationsjahr:
2021
Zeitschrift:
MIS Quarterly Executive
Seitenbereich:
17-38
Jahrgang/Band :
20
Heftnummer:
1
ISSN:
1540-1960
DOI-Link der Erstveröffentlichung:
Sprachen:
Englisch


Zusammenfassung, Abstract

Based on insights from an engineering design project conducted by Airbus and Local Motors, we describe how companies can leverage hybrid working by interlinking external crowds and internal employees, to increase the agility, quality and speed of product development. We identify the benefits and risks of hybrid working and describe the different ways of interlinking external crowds and internal employees. Finally, we provide recommendations for company executives who want to explore the use of hybrid working.



Autor(inn)en / Herausgeber(innen)

Zuletzt aktualisiert 2023-27-12 um 12:37